Aetrix is the AI SDR that turns live buying signals into booked meetings: it finds the right accounts, researches every lead, and drafts outreach you approve.
OUR STORY
We’re a team that’s built products at Zoho, Zarget, Freshworks, and Layerpath — places where we learned what it takes to scale SaaS tools that teams love. Now with Gridapps Testimonials, we’re taking that experience forward to create smarter, faster, and more flexible tools that help modern marketers do more with less.
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WHY WE BUILT IT
Most outbound starts with a list, not a reason. Reps burn hours researching accounts, guessing who fits, and sending generic sequences that get ignored. We built Aetrix to flip that: watch for real buying signals, qualify every lead against your ICP, research the why-now, and put a ready draft in front of a human for approval.
OUR MISSION
At Aetrix, we believe outbound should start with a reason. Our mission is to help sales teams reach the right people at the right moment, with signal-driven research, ICP-fit qualification, and human-approved outreach that turns intent into booked meetings.
OUR VISION
To become a globally recognized platform that builds, scales, and sustains multiple category-defining SaaS products setting new benchmarks for usability, performance, and innovation. We envision a world where software isn’t just a tool, but a partner in productivity, creativity, and growth.
MEET THE FOUNDER
A product leader with years of experience across technology, design, and product development, driven by one mission: making intelligent, high-quality software accessible to every team.
“The future of software development is collaborative, intelligent, and accessible to everyone.”
— Arun Pravin
WHAT AETRIX DOES
Not a sequencer bolted onto a spreadsheet. Agents, signals, research, inbox, and CRM in one workspace.
01
Aetrix watches for live buying motion, then scores it against your ICP. You reach people who are already in motion - not a cold dump from a database.
02
Every lead is scored against your titles, industries, size, and exclusions. Unfit contacts stay out of the sequence. You only review people who match.
03
Company and lead research grounds the copy in the trigger. The draft references why now - not a first-name merge.
04
Drafts wait in Copilot. You edit and approve. Replies land in one inbox. Positive threads become demos - after a human said go.
OUR VALUES
The principles behind how we build Aetrix.
The send should wait for a reason. Aetrix starts with live buying signals, not a list.
Drafts wait for your approval. Meetings get booked only after a human said go.
Unfit contacts stay out of the sequence. You only review people who match.
Email and LinkedIn are live today. More channels like SMS, WhatsApp, and voice are on the way.
Let AI handle prospecting, research, personalization, and follow-ups while your team focuses on closing more deals.
